The mark consists of a rectangular label attached to packaging for the goods having a purple background and the stylized word "FORRITOS" in yellow and outlined in black and white with the stylized word "FIRE" in black and outlined in white below the word "FORRITOS". The word "FIRE" is superimposed over a red flame with the letter "I" topped with a red torch-like flame. Below the word "FIRE" are images of various fruits superimposed on the purple background: to the left is a partially unpeeled yellow mango topped with red crystals; to the center is a wedge of red watermelon with black seeds and green and white rind topped with red crystals; and to the right is a green apple having a green stem and leaf, the upper portion of the apple with a red coating. To the right of the apple, the mark also comprises the composite design of the stylized words "ZUMBA PICA", with the word "ZUMBA" in orange, and word "PICA" in red below the word "ZUMBA", located above a green vortex, all with a black and white outline.
The color(s) purple, red, green, orange, white, black, yellow and brown is/are claimed as a feature of the mark.
The English translation of FORRITOS in the mark is LITTLE COVERINGS.