The mark consists of a rectangular label attached to packaging for the goods having a purple background and the stylized word "FORRITOS" in yellow and outlined in black and white with the stylized word "FIRE" in black and outlined in white below the word "FORRITOS". The word "FIRE" is superimposed over a red flame with the letter "I" topped with a red torch-like flame. To the right of the word "FORRITOS", the mark also comprises the composite design of the stylized words "ZUMBA PICA", with the word "ZUMBA" in orange, and word "PICA" in red below the word "ZUMBA", located above a green vortex, all with a black and white outline. To the right of the word "FIRE" and below the words "ZUMBA PICA" and vortex, is a green apple with a brown stem with the upper half of the apple covered in red; the apple within a yellow circle superimposed on the purple background.
The color(s) purple, red, green, orange, white, black, yellow and brown is/are claimed as a feature of the mark.
The English translation of FORRITOS in the mark is LITTLE COVERINGS.