The mark consists of a depiction of a brown bear with a pink tongue holding a sushi roll with a face in pink, orange, and white. The eyes, nose, and mouth of the bear are in color black while the ears, face, and, outline of the hands of the bear are in white color. The word "Kuma" and two japanese characters are placed within the body of the bear.
The color(s) pink, brown, orange, black, and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to KUMA and this means bear in English.
The English translation of KUMA in the mark is bear.