The mark consists of a rectangular design for packaging of the goods. The mark consists of a yellow border stripe along the long edges of the rectangular design separated by a red inner segment. The words "FORRITOS CHILITO" in yellow letters with a black outline are superimposed on the red inner segment with the word "CHILITO" below the word "FORRITOS". To the right of the word "FORRITOS" is the composite design of the words "ZUMBA PICA", with the word "ZUMBA" in orange, above the word "PICA" in red, located above a green vortex, each with a black and white background superimposed on the inner red segment. To the right of the word "CHILITO" and below the words "ZUMBA PICA" and vortex, is a green apple with a brown stem with the upper half of the apple covered in red; the apple within a yellow circle superimposed on the red inner segment.
The color(s) red, yellow, green, orange, white, brown and black is/are claimed as a feature of the mark.
The English translation of FORRITOS CHILITO in the mark is LITTLE COVERINGS SMALL CHILI.
"CHILITO"