42 Providing an online and downloadable system application for managing customer engagement and interactions with sports and entertainment properties, namely, enabling users to create social media online communities through content creation, development of interactive content, chat functions, video debate, user comments, online conversations between web site and application users involving audio, video, or text based communications; automated and editorial moderation of audio, text, pictures and video; enabling promotional, advertising, sponsorship and marketing content by sports entertainment properties, athletes, entertainers, and affiliates/partners; transmission of electronic messages to customers via mobile communications devices; providing interactive fan club services; providing sports and entertainment content delivery via newsletters and podcasts; generate analytics on user behavior as it pertains to interactions with user comments, articles, other users, content sharing, social network sharing and login behaviors