The mark consists of a cartoon-like orange cheetah with black spots, wearing black sunglasses. The cheetah has a white mouth and teeth with a red tongue on an orange snout. The cheetah has a white goatee and mane and a black nose with freckles and whiskers. The cheetah is centered inside a black circular design that has an circular outer rim containing the white colored words CHEETOS MAC HACK separated by images of white ovals.
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 05/20/1986
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 05/20/1986
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The color(s) orange, black, white and red is/are claimed as a feature of the mark.
"MAC"