16 printed matter, namely, leaflets and newsletters featuring cartoon characters, comic books, posters, photographs, post cards, greeting cards, coloring books, decalcomanias, stickers, iron-on transfers, gift wrapping paper, paper party decorations, pens, pencils, pencil cases, crayons, rulers, and general purpose plastic bags * printed matter, namely, comic books, posters,stickers, paper party decorations, pens, pencils, pencil cases, crayons, rulers