The mark consists of four curved bars forming an incomplete circle inside of which are the stylized letters "SF", with the cross stroke of the letter "F" formed by a shaded circle. To the right of the incomplete circle is the stylized wording "AIRLINES" above four Chinese characters.
SHUNG FUNG AIRLINES
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "HANG KONG" and this means "AIRLINES" in English; The non-Latin characters in the mark transliterate to "SHUN FENG" and this has no meaning in a foreign language.
The wording SF has no meaning in a foreign language.
"AIRLINES" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "HANG KONG"