35 Administration of a customer loyalty program which provides access to events, programs, and access to or ability to modify digital or physical products; On-line retail store services featuring virtual goods, namely, games and playthings, for use in online virtual worlds, digital collectibles in the nature of downloadable computer programs, videos, images, texts and multi-media files in the field of cryptocurrency and/or NFT trading service, marketing, advertising, business management, Crypto collectibles in the nature of downloadable computer programs, videos, images, texts and multi-media files in the field of cryptocurrency and/or NFT trading, marketing, advertising, business management and digital assets, securities, commodities, tokens, games and playthings in the field of cryptocurrency and/or NFT trading, marketing, advertising, business management; Operating on-line marketplaces featuring virtual goods namely, games and playthings, for use in online virtual worlds and digital collectibles in the nature of downloadable computer programs, videos, images, texts and multi-media files in the field of cryptocurrency and/or NFT trading, marketing, advertising, business management; Operating on-line marketplaces for sellers and buyers of goods and/or services; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing incentive award programs through issuance and processing of loyalty points for the purchase of goods and services