9 Downloadable mobile applications for registered users to share, swap and post live musical performances; Downloadable mobile applications for registered users to book musical and entertainment events, follow musicians and musical acts, request songs, create playlists and facilitate payments from users to musicians and musical acts; Downloadable mobile applications for allowing multiple participants to share event schedules and facility reservations; Downloadable mobile applications for scheduling and calendaring, creation and scheduling of announcements and promotions, event coordination, song request tracking, interactive music listening and rating, interactive mapping of venues and current and future musicians scheduled at the venues, creation and management of rewards programs for users, direct mailings, creating press kits, marketing, reporting, tracking demographics, and communications all used to manage, organize, schedule and coordinate tasks in the fields of management, marketing and promotional activities for musicians; Downloadable mobile applications for providing an online community forum for registered users to share information, photos, audio and video content about themselves, their likes and dislikes and daily activities, to get feedback from their peers, to form virtual communities, and to engage in social networking; Downloadable mobile applications for facilitation of communication and data transmission in the fields of music and social networking; Downloadable software in the nature of a mobile application for real-time delivery of data, messages, location, photographs, links, text and other data related thereto; Downloadable software to facilitate online advertising, business promotion, connecting social network users with businesses and for providing strategy, insight, marketing, and predicting consumer behavior