The mark consists of the letter F in the color purple, the letter I in the color purple, the letter I in the color purple, the letter T in the color purple, the letter m in the color yellow, the letter o with an underscore in the color purple, the letter m in the color mauve, the letter m in the color teal, the letter y in the color green, a woman with a child on her back in a plank position in the color purple.
The color(s) purple, yellow, mauve, teal, green is/are claimed as a feature of the mark.