35 Promoting public awareness of the benefits of proper skin care and protection; promoting public awareness of the need for UVA, UVB, Infrared, and Blue Light protection for the skin; charitable services, namely, coordination of the procurement and distribution of donations of sunscreen products to schools; promoting public awareness for UV protection by means of public advocacy; retail store services, pop-up retail store services and online retail store services featuring cosmetics, cosmetics containing sunscreen, skin care products, namely, non-medicated sunscreen preparations, non-medicated lip care preparations, body wash, face wash, face lotion, body lotion, lip balm, eye cream, hand cream, body butter, non-medicated skin pigment correcting creams, face powder, non-medicated serum for use on skin, makeup setting powder, non-medicated tanning preparations, non-medicated skin care products with SPF protection, non-medicated preparations for the care of hair and scalp, hair care lotions, hair care products, namely, sun protection sprays and lotions, tote bags and hats