The mark consists of a bottle label of generally rectangular shape with a small oval extending from the top center border; the top forth of the design comprises a gold banner having black horizontal lines at top and bottom, containing the stylized wording "F. PO BERIO & CO. LUCCA TRADE MARK" in black; this banner surrounds a circle containing the image of a man drawn in black shading and outlining, which appears above the small stylized black wording "SINCE 1867" above the larger stylized black wording "FILIPPO" above the stylized black wording "BERIO"; the remaining lower three-fourths of the rectangular design comprises three curves resembling hills, the lowest being beige, the middle being orange, and the top being ocher; within the middle orange curve appears the stylized white wording "SMOOTH HARMONY" above the stylized gold wording "FILIPPO BERIO" shown in the nature of a signature; across these three curves and filling the left portion of the label appears a gold design of a tree with prominent leaves visible, with to the right a circular gold design having also two leaves on its upper left exterior portion; above the tree and circle designs appear the white stylized wording "SUSTAINABLE SELECT"; white appearing behind the tree design portion of the mark and behind the wording "SUSTAINABLE SELECT" is background and is not claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
F PO BERIO AND CO LUCCA TRADE MARK SINCE EIGHTEEN SIXTY SEVEN FILIPPO BERIO SUSTAINABLE SELECT SMOOTH HARMONY FILIPPO BERIO; F PO BERIO AND CO LUCCA TRADE MARK SINCE ONE THOUSAND EIGHT HUNDRED SIXTY SEVEN FILIPPO BERIO SUSTAINABLE SELECT SMOOTH HARMONY FILIPPO BERIO; F PO BERIO AND CO LUCCA TRADE MARK SINCE ONE EIGHT SIX SEVEN FILIPPO BERIO SUSTAINABLE SELECT SMOOTH HARMONY FILIPPO BERIO
The color(s) gold, black, white, orange, beige, and ocher is/are claimed as a feature of the mark.
"& CO. LUCCA TRADE MARK SINCE 1867" AND "SUSTAINABLE SELECT"
Trademark: 97396415
