The mark consists of The name "La Farine" inside, and curved on the top half of an oval with a leafy decorative figure curved inside the bottom half, and "Est. 1977" above the figure.
LA FARINE EST ONE NINE SEVEN SEVEN; LA FARINE EST NINETEEN SEVENTY SEVEN; LA FARINE EST ONE THOUSAND NINE HUNDRED SEVENTY SEVEN
Color is not claimed as a feature of the mark.
The English translation of "La Farine" in the mark is "The Flour".