The mark consists of the words BIG DADDY CANE, in all capital letters and each word separated by a black dot, in a half moon shape draped across the top of a circle with a black background and a lighter edge and a stylized depiction of a glass of juice with a sugar cane poised inside the glass and the words FRESH PRESSED SUGARCANE, in all capital letters, placed atop the stylized juice drink in the glass.
Color is not claimed as a feature of the mark.