The mark consists of the words Jul? L?wa ("most beautiful" in Yuriba [Nigerian dialect]) . The mark design includes a women's profile with her hair in silhouette. The color of the woman is brown-ish gold. The color(s) white, brown and gun-metal grey is/are claimed as a feature of the mark. The translation of the wording JULO LEWA in the mark is "MOST BEAUTIFUL".