The mark consists of a yellow rectangle outlined by two gold and yellow lines, with rounded corners that is lined with light yellow horizontal lines. Outward pointing black triangles with bent inward edges appear at each corner of the rectangle. Inside of the rectangle is a polygon shape having straight lines on three sides and a crooked top side following the silhouette of the word "CARPEGNA" in solid yellow with the letter "C" in "CARPEGNA", visible. At the bottom of the rectangle are the words "FROM THE HEART OF ITALY, THE LAND OF CARPEGNA STANDS, WITH ITS" separated by a seal shape. A yellow band lined in black sits atop the seal shape with the words "IMPORTED EXCLUSIVELY BY" in black with two black stars on either side of the word. Within a red oval outlined lined in green and white, set against the brown top portion of the seal design, the stacked wording "FRATELLI BERETTA 1812" appears in white lettering. Beneath the oval appears white space forming the lower half of the shield design, within which appears the silhouette of a map of Italy and accompanying islands in grey and gold with a red dot to the left of the word "CARPEGNA" in red. The words "CENTURIES-OLD TRADITION, BETWEEN THE ADRIATIC SEA BREEZE AND MOUNTAIN AIR." appear in black to the right of the seal shape. Underneath this wording, a black line appears. Beneath the line from the left to right, is the word "MOUNTAIN" in black above a stylized outlined mountain peak in black with the word "AGED" in black underneath separated by a vertical line is the word "HAND" in black curved inside of outlined circles in black extending in the middle around the word "SELECTED" in black with a check mark in black at the bottom of the inside circle. The words "THIN SLICED" in black separated by two parallel lines in black; separated by a line are the words "SMALL RESERVE BATCH" with the words "SMALL" and "BATCH" and the word "RESERVE" inside of a banner all in black. The color white represents background and/or transparent area and is not a feature of the mark.
IMPORTED EXCLUSIVELY BY FRATELLI BERETTA 1812 CARPEGNA ITALY ADRIATIC SEA FROM THE HEART OF ITALY THE LAND OF CARPEGNA STANDS WITH ITS CENTURIES OLD TRADITION BETWEEN THE ADRIATIC SEA BREEZE AND MOUNTAIN AIR MOUNTAIN AGED HAND SELECTED THIN SLICED SMALL RESERVE BATCH
The color(s) yellow, gold, red, green, white, black, grey, and brown is/are claimed as a feature of the mark.
The English translation of FRATELLI in the mark is BROTHERS.
"FRATELLI" AND "1812" AND "THE MAP OF ITALY" AND "IMPORTED EXCLUSIVELY BY" AND "CARPEGNA ITALY ADRIATIC SEA" AND "MOUNTAIN AGED" AND "HAND SELECTED" AND "THIN SLICED" AND "SMALL BATCH RESERVE"
Trademark: 97388501
