The mark consists of The Finger Lakes Rustic and Wild logo is represented by a wordmark only. FINGER LAKES establishes a geographic identity referring to the specific region of New York State. RUSTIC represents the bucolic, picturesque countryside and/or simple, unadorned, earthy elements of rural living. WILD conveys the wild, untamed, natural world, as well as a sense of movement and excitement that comes from outdoor adventure.
The color(s) Brown Pantone 476 Blue Pantone 5405 Green Pantone 576 is/are claimed as a feature of the mark.