Trademark: 97378644
Word
DIRECTV ADVERTISING
Status
Registered
Status Code
700
Status Date
Tuesday, October 24, 2023
Serial Number
97378644
Registration Number
7203342
Registration Date
Tuesday, October 24, 2023
Mark Type
5000
Filing Date
Sunday, April 24, 2022
Published for Opposition
Tuesday, April 18, 2023

Trademark Owner History
DIRECTV, LLC - Original Registrant

Classifications
35 Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Dissemination of advertising and marketing materials for others via the Internet and other communications networks and platforms; Developing and providing advertising and marketing material, and advertising marketing campaigns, for others; Advertising, marketing, and promotion services, namely, to enable the selling of advertising space and provide a portal connecting qualified providers and buyers of advertising space; Direct buying and selling of advertising space across satellite and digital television platforms in the nature of television advertising; Advertising and consumer marketing research; Planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Addressable and targeted advertising services, namely, satellite and digital television advertising services that feature automated systems for targeting specific audience profiles or consumer segments; Sales volume tracking for others, in particular, brand lift, brand awareness, recall and purchase consideration; Consulting in the fields of advertising, marketing, business, and business data analytics; Analyzing and compiling business data, including viewership data for potential advertisers; Business research, evaluation, and information services; Preparation of business reports and market insight reports
The mark consists of the larger-sized stylized wording "DIRECTV" with "DIREC" divided horizontally by a tapered arc of negative space sweeping upward from the left lower corner. The upper portion of "DIREC" is in white and the lower half of "DIREC" and all of "TV" is in blue. Below this is the smaller-sized white stylized wording "ADVERTISING". The black background is not claimed as a feature of the mark.
The color(s) white and blue is/are claimed as a feature of the mark.
"ADVERTISING"

Trademark Events
Jan 31, 2024
Assignment Of Ownership Not Updated Automatically
Oct 24, 2023
Notice Of Registration Confirmation Emailed
Oct 24, 2023
Registered-Principal Register
Sep 16, 2023
Notice Of Acceptance Of Statement Of Use E-Mailed
Sep 15, 2023
Allowed Principal Register - Sou Accepted
Sep 14, 2023
Teas/Email Correspondence Entered
Sep 14, 2023
Correspondence Received In Law Office
Sep 14, 2023
Teas Response To Office Action Received
Aug 25, 2023
Notification Of Non-Final Action E-Mailed
Aug 25, 2023
Non-Final Action E-Mailed
Aug 25, 2023
Su - Non-Final Action - Written
Aug 8, 2023
Statement Of Use Processing Complete
Jul 25, 2023
Use Amendment Filed
Aug 8, 2023
Case Assigned To Intent To Use Paralegal
Jul 25, 2023
Teas Statement Of Use Received
Jun 13, 2023
Noa E-Mailed - Sou Required From Applicant
Apr 18, 2023
Official Gazette Publication Confirmation E-Mailed
Apr 18, 2023
Published For Opposition
Mar 29, 2023
Notification Of Notice Of Publication E-Mailed
Mar 16, 2023
Approved For Pub - Principal Register
Mar 15, 2023
Teas/Email Correspondence Entered
Mar 14, 2023
Correspondence Received In Law Office
Mar 14, 2023
Teas Response To Office Action Received
Feb 14, 2023
Notification Of Examiner's Amendment/Priority Action E-Mailed
Feb 14, 2023
Examiner's Amendment/Priority Action E-Mailed
Feb 14, 2023
Combined Examiner's Amendment/Priority Action Automatic Entry
Feb 14, 2023
Examiners Amendment And/Or Priority Action - Completed
Feb 7, 2023
Assigned To Examiner
Apr 29, 2022
New Application Office Supplied Data Entered
Apr 27, 2022
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24