The mark consists of three Chinese characters.
The non-Latin characters in the mark transliterate to "Sheng", "Wei" and "Xu" and this means "lift", "dimension" and "Asahi", respectively. However, the combination of the "Sheng Wei Xu" has no meaning in English.
Color is not claimed as a feature of the mark.
The English translation of Chinese characters "Sheng", "Wei" and "Xu" in the mark is "lift", "dimension" and "Asahi", respectively. However, the combination of the "Sheng Wei Xu" has no meaning in the foreign language.