The mark consists of a stylized snowman wearing a Santa hat with the stacked, stylized wording SNOWFALL'S FAMOUS SNO-BALLS underneath all on a light-blue square background. The square shape of the background is not claimed as a feature of the mark. The snowman is light blue in color featuring white and light-blue stippling. The snowman has black eyes and a black mouth and an orange cone-shaped nose representing a stylized carrot. The snowman's arms consist of two stylized, brown twigs. The snowman is wearing a red and white Santa hat. The wording SNOWFALL'S appears in the color red outlined in white. A dark blue banner outlined in red and white appears underneath the wording SNOWFALL'S. The banner features the word FAMOUS in the color white with dark blue interior stippling and with a white curved line on either side. The wording SNO-BALLS appears underneath the word FAMOUS in the color dark blue outlined in white. The letters in the wording SNO-BALLS feature white and light blue interior stippling. The wording SNO-BALLS has a rim of white snow underneath.
light blue, white, black, orange, brown, red, and dark blue
"FAMOUS SNOWBALLS"