35 Online virtual retail store featuring virtual goods, namely, nail art, nail polish, nail care preparations and non-medicated skincare preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins, and virtual services, namely, manicure services, in the field of nail art, nail polish, nail care preparations and non-medicated skincare preparations for use in online virtual environments; Provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs), digital animated and non-animated designs and characters, avatars, digital overlays, skins; Administration of membership services and customer loyalty programs which provides access to events, programs, and access to or ability to modify digital or physical products; providing incentive award programs for customers and members through issuance and processing of loyalty points for on-line purchase of a company's goods and services; advertising services, all in the field of beauty; Development of digital marketing initiatives strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications for use in virtual online environments, extended reality virtual environments and for engaging in social networking and interacting with online communities; Advertising services, namely, promoting the goods of third parties through downloadable audio and video recordings, featuring memes, fashion highlights, entertainment highlights, downloadable digital music, downloadable digital art, downloadable digital collectible objects, and downloadable digital crypto-collectible objects authenticated by non-fungible tokens (NFTs) for use in virtual online environments, extended reality virtual environments and for engaging in social networking and interacting with online communities all for digital marketing; Advertising services, namely, production of special effects including model-making services, computer-generated imagery and computer-generated graphics for the production of commercials all for digital marketing; Online retail store services rendered in a virtual environment featuring virtual goods, namely, nail art, nail polish, nail care preparations and non-medicated skincare preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins