The mark consists of the stylized words "aBHOut it" in predominately red with the first letter a small "a" in red and then the letters "BHO" capitalized, with the "O" split on a diagonal and colored both red and black followed by small letters "ut it" in red with the dot of the "i" in back, and all underscored with the stylized word "Industries" in black and highlighted with red tops of the letters "I" and "E".
The color(s) red and black, with white background is/are claimed as a feature of the mark.