35 Operating an on-line shopping site in the field of consumer electronics, clothing, shoes, fashion accessories, beauty goods, cosmetics, sports equipment and services, fitness equipment and services, health equipment and services, foods, beverages, toys, games, electronics, luxury goods, virtual reality hardware, augmented reality hardware, and downloadable digital goods for use in virtual reality, augmented reality, and within electronic game environments, namely, digital clothing, digital accessories, digital skins, and digital masks; Operating an on-line shopping site in the field of computer hardware and downloadable software for live stream shopping by connecting the three key type of users being the consumers, the host or key opinion leaders and the brands-through functionalities like live streaming, online video conference calls, group videos, chat technology to bring ecommerce and video communication in one place as a new type of entertainment and social shopping during online shopping experience; Operating an on-line shopping site in the field of computer hardware and downloadable software for live stream shopping; Promoting and showcasing the goods of others in the field of computer hardware and downloadable software for live stream shopping and video conference calls by means of an on-line shopping site with links to the retail advertisements of others; Promoting and showcasing the goods of others in the field of computer hardware and downloadable software for live streamed product demonstrations by means of an on-line shopping site with links to the retail advertisements of others