35 Business administration of consumer loyalty programs; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; membership club services in the nature of management of event ticketing for others for admission and access to events, providing discounts to members in relation to office and work space rental, entertainment and events, travel, hospitality, accommodation, museums and galleries, training courses and workshops, exhibitions and conferences; loyalty, incentive and bonus program services; conception, creation, design, development, implementation, operation, organisation and supervision of membership schemes; providing a website featuring information in the nature of membership application procedures and forms, membership benefits, membership activities, and news and topics of interest to members and prospective members; provision and administration of a membership program allowing participants to access exclusive and discounted benefits and services; private membership club offering private office space for members and their guests, namely, providing facilities for the use of office equipment