The mark consists of a solid circle with an inner circular outline. Running in the middle of the circles is a generally rectangular carrier with its bottom portion dripping down, containing a stylized image of a sugar skull dia de los Muertos woman with a large rose on her head. On the left and right of the image is the wording SU MADRE in stylized font.
Color is not claimed as a feature of the mark.
The English translation of su madre in the mark is your mother.