The mark consists of a stylized kite in the shape of a stylized sand martin with the wording "JUQI" in black in the middle of the design. The body of the kite is composed of a black outline and white inside the spaces on the belly and wings as a whole. There is a red geometric shape on the head of the bird. The bird's eyes have white tops with red lashes, and a green geometric shape below the lashes with a yellow outline. The inside of the eyes are made of three overlapping circles with the top appearing in black, the middle in yellow, and the bottom circle appearing in red. Each of the wings has a stylized flower like circle designs appearing in red with the open spaces appearing in yellow. The torso of the bird has a belt with the top portion appearing in yellow, the middle portion appearing black with three flower like circle designs appearing in red with the open spaces appearing in white, a yellow line below that, another black portion with a snaking decorative design appearing in green, and the bottom of the belt appearing as a yellow line. On the right of the kite is the wording "IN BEIJING" appearing in black, and to the right of this wording three non-Latin characters appearing in black, with a red square shape stamp below the wording "IN BEIJING" with the words "JU QI" in white inside the square.
The color(s) black, white, red, green, and yellow is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to Beijing Cai and this means Beijing cuisine in English.
"BEIJING" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "BEIJING CUISINE"
Trademark: 97356810
