The mark consists of A gray elephant with a white patch on its stomach, white, black, and blue in its eyes, and pink in the ears. The elephant is sitting on pink clouds that spell out Sweet Clouds. The elephant is holding a pink and white heat shaped cotton candy on a white stick, a purple and light blue circle shaped cotton candy on a white stick, and a flower shaped turquoise, yellow, light pink, and hot pink cotton candy on a white stick. There are white and pink clouds also.
The color(s) pink, light pink, hot pink, white, gray, purple, light blue, blue, black, turquoise, white, red, yellow is/are claimed as a feature of the mark.