The mark consists of LOU'S in upper case lettering in Frito Vandito font outlined in black with yellow fill, black dots in 3 differing sizes placed between Lou's and top of 3 layer rainbow, green upper layer rainbow outlined in black, pink middle layer rainbow outlined in black, red lower layer rainbow outlined in black and LIBATIONS in upper case lettering in Frito Vandito font outlined in black with red fill.
The color(s) black, white, yellow, red, pink, blue, green is/are claimed as a feature of the mark.