The mark consists of The mark consists of the word "DJARUM" in a stylized gold font above the word "BLACK". The letters "B", "L", "C" and "K" in the word "BLACK" are in a stylized white font. The "A" in the word "BLACK" is a stylized solid red triangle. All of the aforementioned are on a black background. Below the aforementioned words "DJARUM BLACK" is the word "NEXT" in a stylized silver font with the colors silver and red, respectively, in each stroke of the letter "X".
The color(s) the color(s) gold, white, red, silver and black is/are claimed as a feature of the mark. is/are claimed as a feature of the mark.
The English translation of "Djarum" in the mark is "needle".