The mark consists of "PREMIUM ITALIAN TASTE" in a banner above "SINCE" above an oval containing "POLLY-O" above "1899" above a banner containing "NATURAL CHEESE", all partially surrounded by curving lines in the general shape of vines, all of the foregoing above "FIOR DI LATTE FRESH MOZZARELLA CHEESE".
PREMIUM ITALIAN TASTE SINCE ONE THOUSAND EIGHT HUNDRED NINETY NINE POLLY O NATURAL CHEESE FIOR DI LATTE FRESH MOZZARELLA CHEESE PREMIUM ITALIAN TASTE SINCE EIGHTEEN NINETY NINE POLLY O NATURAL CHEESE FIOR DI LATTE FRESH MOZZARELLA CHEESE PREMIUM ITALIAN TASTE SINCE ONE EIGHT NINE NINE POLLY O NATURAL CHEESE FIOR DI LATTE FRESH MOZZARELLA CHEESE
Color is not claimed as a feature of the mark.
The English translation of Fior Di Latte in the mark is Flower of the Milk.
"PREMIUM ITALIAN TASTE SINCE 1899" AND "NATURAL CHEESE FIOR DI LATTE FRESH MOZZARELLA CHEESE"