The mark consists of a white circle with the wording "THE DOLCE VITA" at the top of the circle in brown large font capital letters with "THE" above "DOLCE VITA", arched with a brown circle on each side, above an image of the front view of the top of a motorized scooter showing handlebars and a headlight, with a baker's hat on top of the headlight, all in the color brown, with the wording "SWEET LIFE" in brown medium font capital letters across the front of the scooter with green and red highlights, with the wording "AUTHENTIC ITALIAN FOOD" arched upward at the bottom of the circle, all in the color brown.
The color(s) white, brown, red, and green is/are claimed as a feature of the mark.
The English translation of DOLCE VITA in the mark is SWEET LIFE.
"AUTHENTIC ITALIAN FOOD"