The mark consists of the literal element, MAXI in alternating yellow and red stylized font with a maroon outline above the literal element DONAS in yellow stylized font with maroon outline and a donut-like design as the "o" in cream with brown frosting with a black outline and sprinkles in blue, pink, red, and yellow within the brown frosting.
The color(s) red, yellow, maroon, brown, cream, black, blue, and pink is/are claimed as a feature of the mark.
The English translation of donas in the mark is donuts.