The mark consists of the drawing of a black and white cow with grey ears, black eyes, pink snout with black nostrils and mouth, and a red tongue. Behind the cow appears an orange circle with red shading and outlined in yellow. The cow's front legs appear as hanging over a blue elongated oval featuring the wording LOS NIETITOS in white stylized letters. The color white in the background represents a transparency and is not claimed as a feature of the mark.
The color(s) yellow, orange, pink, grey, blue, red, white and black is/are claimed as a feature of the mark.
The English translation of LOS NIETITOS in the mark is "little grandchildren".