35 Digital retail store services featuring downloadable and non-downloadable digital goods and assets in the nature of music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise; Provision of an online marketplace for buyers and sellers of downloadable music, digital art images, video clips and digital goods and assetsin the nature of music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandiseauthenticated by non-fungible tokens; Provision of an online marketplace for buyers and sellers of digital goods and assets in the nature of music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise; Operating an online retail store within a virtual reality or metaverse environment featuring digital goods and assets in the nature of music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise authenticated by non-fungible tokens; Operating an online marketplace within a virtual reality or metaverse environment for buyers and sellers of digital goods and assetsin the nature of music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise; Providing online retail store services within a virtual reality or metaverse environment offering digital goods and assets, namely, music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise authenticated by non-fungible tokens; Providing online retail store services of digital goods and assets, namely, music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise sold within a virtual reality or metaverse environment; Operating an on-line marketplace featuring music, animated videos recorded with animation, videos featuring music, digital art, and images featuring artwork, clothing, and general consumer merchandise; Promoting the goods and services of others by administration of a rewards program featuring virtual rewards that can be redeemed in a virtual reality or metaverse environment or the real world; Promoting the goods and services of others by administration of rewards program using non-fungible tokens and cryptocurrency via blockchain-based digital transactions; Conducting an incentive program to promote the sale of goods and services of others whereby individuals can earn real world and virtual rewards through online game play within a virtual reality or metaverse environment