The mark consists of a circular mark with a white background, the words "THE DOLCE VITA" in all large font capital letters around the top of the circle and the words "AUTHENTIC ITALIAN FOOD" in medium font around also in capital letters around the bottom of the circle, with an image of the front view of the top of a motorized scooter showing the handlebars and headlight, with the words "SWEET LIFE" also in medium font capital letters across the front of the scooter and green and red highlights the color of the Italian flag, and a baker's hat adorning the top of the scooter's headlight.
The color(s) The color(s) red, white, and greenas the Italian national colors is/are claimed as a feature of the mark is/are claimed as a feature of the mark.