The mark consists of the stylized "JINGLINZI" wording below three stylized Chinese characters, all to the left of the design of a diamond and inside the diamond is a stylized Chinese character consisting of diamond designs and lines.
Color is not claimed as a feature of the mark.
The non-Latin character in the diamond design transliterates to "JING" and this means "BEIJING" in English, and the other non-Latin characters in the mark transliterate to "JING LIN ZI" and this means "BEIJING SCALE PEOPLE" in English.
The English translation of "JINGLINZI" in the mark is "BEIJING SCALE PEOPLE".
"JING" and the non-Latin characters that transliterate to "JING"