The mark consists of the word HEY written in red, dark blue and purple stylized bubble font on each of the letters at the top, are white eyes with black pupils, directly below in smaller blue font is the word KIDS, both words are on an artistic rendering of a white cloud, surrounding the entire image is a large light blue shaded square.
The color(s) red, dark blue, light blue, white, black and purple is/are claimed as a feature of the mark.
"KIDS"