The mark consists of the mark is a capital (uppercase) letter "I" with 3 vertical lines making up the center of the "I" and 3 small horizontal lines making up the right top portion of the "I". The middle top of the "I" comes to a small point toward the right, and the top left corner, bottom left corner, and bottom right corner are small rectangles finishing the visual of the capital letter "I". The capital letter "I" appears to the left of the word INTHEORY, however the capital letter "I" may appear without the name of the company.
IN THEORY
Color is not claimed as a feature of the mark.