The mark consists of The numbers 3, 6, and 0 are a combination of sky blue, light blue, and dark blue. There is a circle around the 360 that contains sky blue, light blue, and dark blue. The word 'Alive' starts with a light yellow AL then blends into a light orange and darker orange. The entire logo has a 3D light gray shadow throughout and all letters, numbers, and the circle have the appearance of a paint brush style stroke.
THREE SIX ZERO LIVE; THREE HUNDRED SIXTY
The color(s) sky blue, light blue, dark blue, light yellow, dark yellow, light orange, dark orange, and light gray is/are claimed as a feature of the mark.