35 Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; Advertising and marketing; Affiliate marketing; Arranging and conducting special events for business purposes; Business networking; Conducting employee incentive award programs to promote productivity, performance, and morale by earning real world and virtual rewards; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Fashion show exhibitions for commercial purposes; Gift registry services; Marketing the goods and services of others by means of location-based messaging; Marketing the goods and services of others by means of push notification technology; Membership club services providing discounts and administrative processing of rebates for the services of others; Mobile advertising services for others; Mobile retail store services featuring luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness products; Mobile retail store services featuring the luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness services and service experiences of others; On-line retail gift shops; On-line retail store services featuring luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness products; On-line retail store services featuring the luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness services and service experiences of others; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Online matching services for connecting social network users with retailers for the purpose of facilitating discounted purchases; Pop-up retail store services featuring luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness products; Pop-up retail store services featuring the luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness services and service experiences of others; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the interests of people concerned with health, community and environmental sustainability issues; Promoting the sale of goods and services of others by means of contests and incentive award programs; Promotional services, namely, promoting the charities of others; Providing a web site featuring the ratings, reviews and recommendations on products and services for commercial purposes posted by users; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of downloadable digital luxury lifestyle, food, dining, sports, fitness, travel, music, nightlife, beauty, style, entertainment, health and wellness products authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of downloadable digital the luxury lifestyle, food, dining, sports, fitness, travel, music, nightlife, beauty, style, entertainment, health and wellness services and service experiences of others authenticated by non-fungible tokens (NFTs); Shoppers' guide information; Administration of a customer loyalty program which provides real and virtual products and services for real world and virtual, mixed or extended environments; On-line retail store services featuring subscription boxes containing luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness products; On-line retail store services featuring subscription boxes containing the luxury lifestyle, food, dining, sports, travel, music, nightlife, beauty, style, entertainment, fitness, health and wellness services and service experiences of others; Promoting the goods and services of others by means of a preferred customer program featuring real and virtual products, services and experiences for real world and virtual, mixed or extended environments