The mark consists of a dog with a pink tongue, a black nose, black eyes, an orange collar, gray paws, and white fur with orange and brown spots. This dog is in the top two-thirds of the mark image. In the bottom one-third of the mark image, there are the words Lucky Paw in a brownish-orange with an upright paw print replacing part of the letter u and a downward-facing paw print replacing part of the letter a.
The color(s) black, white, gray, pink, orange, and brown is/are claimed as a feature of the mark.