The mark consists of the words "PICA RICO" appearing in red and orange, outlined in black in front of a lime green splash with red splash droplets and a red circle character to the right. The white background is not claimed in the mark.
The color(s) green, red, orange, white, black, gray, white is/are claimed as a feature of the mark.
The English translation of "PICA RICO" in the mark is "delicious bite".