The mark consists of the literal element BONCHY, with the initial B in capital letter and the rest in lower case, all in stylized font, and below is the same word BONCHY, all in lower case and stylized font also. The initial letter B on the second word BONCHY has a small curved line emerging from the top to the left, and below BO is another small curved line. The final letter Y on the second BONCHY word extends from the bottom to the left up to the letter N. Below the above described are three circles, two in an upper line and one in the bottom line, all three of the same size. Inside of each circle are the letters BO, in lower case, and with a small curved line below which seems to be two eyes and a mouth.
Color is not claimed as a feature of the mark.