The mark consists of image of a dragon in gold with white highlights, with the stylized wording "BIA SAIGON EST. 1875" in white, "BIA SAIGON" also having red shadow, "EXPORT" in gold with red shadow, a red horizontal line below "EXPORT", "ORIGINAL" in red with gold outline with the images of wheat in red and white on either side, and "PREMIUM BEER" in red with gold outline all appearing below the dragon image, all over a background consisting of gold rectangular bars at the top and bottom, a red trapezoidal shape containing black mosaic pattern below the top rectangular bar, and a grey trapezoidal shape with white diagonal lines above the bottom rectangular bar.
BIA SAIGON EXPORT ESTABLISHED ONE EIGHT SEVEN FIVE ORIGINAL PREMIUM BEER; BIA SAIGON EXPORT ESTABLISHED ONE THOUSAND EIGHT HUNDRED SEVENTY FIVE ORIGINAL PREMIUM BEER; BIA SAIGON EXPORT ESTABLISHED EIGHTEEN SEVENTY FIVE ORIGINAL PREMIUM BEER
As to "SAIGON EXPORT"
The colors red, gold, white, grey, and black are claimed as a feature of the mark.
The English translation of "BIA" in the mark is "BEER".
"BIA", "EST. 1875", "ORIGINAL PREMIUM BEER"