The mark consists of an oval with an outline of a jumping dog in the center, with the word "DOG" to the left of the dog, and the word "FUEL" to the right of the right of the dog, with the words "COUNTRY VET PET FOODS" located above the word "DOG" in small font, the words "FOR THE" to the right of the word "FUEL" in small font, and the phrase "EXTREME CANINE ATHLETE" in stylized font beneath the words "DOG FUEL FOR THE".
Color is not claimed as a feature of the mark.