35 Advertising agency services, namely, digital marketing strategy, social medial strategy, search engine optimization (SEO) services, email marketing, inbound marketing strategy, pay-per-click (PPC) management, conversion rate optimization (CRO), ecommerce website development, digital content strategy, and user interface design; the foregoing not including, business advisory services, consultancy and information, business development services, providing program and project management, marketing services, negotiation of business contractual transactions, business administration services, business management services; human resources management services, procurement consultation, namely, analysis and redefinition of purchasing processes, sales promotion and marketing in the field of hospitality services, operation assistance to commercial businesses in the hospitality industry, consulting and advisory services in the fields of business operations management for the hospitality industry, asset management services, namely, reporting on service histories, utilization of the business assets, end of product life information and replacement costs all related to equipment in the hospitality industry, providing bakeries with information about product merchandising, advertising, consumer trends and marketing, providing bakeries with business research in the field of the baking industry, baking consultation services, namely, providing bakeries with commercial information about ingredients used by bakeries