The mark consists of THE.CHIEF capitalized and sits above a cartoon picture of CHIEF BORDERS with his locks ( hair) in a bun. His head is tilted to the right, showing teeth and has both ears pierced. The name(s), portrait(s), and/or signature(s) shown in the mark identifies "CHIEF BORDERS", whose consent(s) to register is made of record. Color is not claimed as a feature of the mark.