The mark consists of a rectangle with the top part in black and the bottom part in red which surrounds a smaller white rectangle. In the center of the black portion of the rectangle is a red square having a white outline that surrounds the letters "TB" written in white, stylized script font. In the bottom red portion of the rectangle is the word "TRUEBLOOD" appearing in stylized, white font. But for the color white appearing in the "TB" letters, the term "TRUEBLOOD," the border around the red square, and the rectangle inside the red and black rectangle, the color white represents background or transparent areas and is not part of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
TRUEBLOOD TRUEBLOOD; TRUE BLOOD TRUE BLOOD
The color(s) red, black and white is/are claimed as a feature of the mark.