The mark consists of the stylized Chinese characters which transliterated into "fu pai e jiao". Besides, on the left of the four Chinese characters, there is a special designed Chinese character that transliterated into "fu" appears in a circle.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "fu", "fu", "pai", "e jiao" and this means "good fortune", "good fortune", "brand", "Ejiao" in English.